VENICEM SUPPLEMENT#2
MATERIAL AND FORM, TRANSPARENCY AND LIGHT
What we did
Visual concept
Graphic Design
Print Management
Founded in 2013, Venicem is a lighting design studio that creates timeless objects based on simple, repetitive shapes - circles, triangles, and squares - that merge together to create new combinations.
In addition to the studio's general catalogue, we were also tasked with creating Venicem’s product update and new product presentation inserts: Supplement#2 and Novelties, which was conceived for the Salone del Mobile in Milan.
Drawing inspiration from lamps, Supplement#2 evokes metallic and luminous visual impressions. Its fabric and bronze foil cover is linked to its internal layout, which like Venicem's products is geometric and precise.
Novelties is a play of transparency, as reflected in its translucent cover, through which one can make out the first product of Venicem’s new collection.
Light and transparency are the central ideas of both publications, in which the products’ top-quality materials and craftsmanship - the studio's key elements - are clearly reflected in the solutions regarding material and typography that were behind each design choice.
SUPPLEMENT#2 AND NOVELTIES WERE DESIGNED TO PROVIDE THE USER WITH AN EXPERIENCE THAT IS A PLAY ON LIGHT AND TRANSPARENCY, MATERIAL AND FORM
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