CAPOD'OPERA
THE NEW LIVING BOOK:
A PERSONAL DIALOGUE
What we did
Creative direction
Graphic design
Set design
Content
This editorial project fits into the broader context of rebranding corporate identity, in which we oversaw the creative direction of the company's 2022 Living catalogue.
"A personal dialogue" is a reference to the intimately spontaneous way in that the company and its interlocutors might interact.
Playing with close-ups and wide perspectives, there is a continuous interchanging of cabinets and sideboards in relation to accessories and space; integral parts of suspended ambiences, they become skilled transformers, interpreters of everyday life.
The catalogue’s general concept focuses on the development of heterogeneous scenographies intersperced in a relationship of direct continuity.
We have taken care of the settings' interior design by paying particular attention to the colour combinations of the furnishings included. The use of a different paper in the part dedicated to the company's workshop images marks an obvious break in the narrative, bringing together complementary graphic design and copywriting.
The finish and surface treatments chosen for the catalogue's cover lend three-dimensionality and ensure a highly tactile appearance.
THE COLLECTIONS ARE EMBRACED BY INTIMATELY HETEROGENEOUS ENVIRONMENTS, WHILE IRIDESCENT MATERIALS REVEAL THE PROCESSES.
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