9010 NOVANTADIECI
LIGHT UNVEILS THE ENVIRONMENT
What we did
Art direction
Graphic design
Set design
Content
9010 designs and manufactures indoor and outdoor lamps and lighting systems in its historic ceramic workshop in Nove (VI). This collaboration was born with a view to launching an initial collection of recessed products for outdoors. In order to recount these environments and innovations, we designed a brochure that was based on the material and clean lines of the products.
This editorial project revolves around the concept of light revealing the environment into which it is inserted.
We curated the graphic design and texts, as well as the design of the sets and artistic direction regarding the 3D environments.
The idea was to emphasize the crucial role played by light, the main protagonist. In an expressly minimalist context, the lighting is hidden within the cladding by day, and illuminates paths while transforming the surface of the architecture by night. The embossed texture of the paper used for the cover evokes the material roughness of the walls. Abstract biomorphic illustrations recall the illumination's fluid beams of light.
THE EDITORIAL DESIGN FOR THIS NEW LINE OF OUTDOOR RECESSED LIGHTING ENHANCES THE RIGOROUS MATERIAL OF THE LIGHT
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